Kickstarter Journalism Statistics 2026
Kicksonar has tracked 4,549 ended Kickstarter Journalism campaigns. 1,567 reached their funding goal — a 34.4% success rate — raising a combined $22M from 306,886 backers, averaging $5K pledged per campaign. Use these Journalism benchmarks to set a realistic goal and gauge demand before launching.
The benchmarks below are computed from Kicksonar's full history of ended Kickstarter Journalism campaigns, sourced from public Kickstarter datasets. Use them to gauge demand, set a realistic funding goal, and study the campaigns that raised the most in Journalism.
How hard is it to get funded in Journalism on Kickstarter?
34.4% of ended Kickstarter Journalism campaigns reached their funding goal, below the 62.8% Kickstarter-wide average. That makes getting funded in Journalism harder than the typical Kickstarter category. Of 4,549 ended Journalism campaigns, 1,567 succeeded and 2,982 fell short.
What's a realistic funding goal for a Journalism campaign?
Successful Kickstarter Journalism campaigns raised a median of $4K (average $13K). Because a few breakout campaigns pull the average up, the median is the more realistic target — a goal near or below it is generally more achievable than an outlier figure.
Top Journalism campaigns by funds raised
Kickstarter Journalism FAQ
What percentage of Kickstarter Journalism projects succeed?
34.4% of the 4,549 ended Kickstarter Journalism campaigns tracked by Kicksonar reached their funding goal (1,567 successful, 2,982 failed).
How much money do Kickstarter Journalism campaigns raise?
Kickstarter Journalism campaigns have raised a combined $22M from 306,886 backers, averaging $5K per campaign.
What is a realistic funding goal for a Journalism Kickstarter?
Successful Journalism campaigns raised a median of $4K and an average of $13K — a useful reference range when setting your goal.
How many backers does a typical Journalism Kickstarter get?
Kickstarter Journalism campaigns average 67 backers each, totaling 306,886 backers across all tracked Journalism campaigns.